Coverage questions answered, conversations started.
People shop for insurance and annuities by running numbers first. FinCalc gives them an honest estimate on your site, then hands a consented lead to a licensed agent while the question is still on their mind.
Insurers have run our calculators for over 30 years.
| Product pages | Term life, whole life, annuity, and disability |
|---|---|
| Agent sites | Branded calculators for each agency or region |
| Education centers | Planning content that answers before it sells |
| Your own apps | The same calculations through our API |
From a quiet estimate to a real conversation.
A coverage number on its own rarely becomes a policy. What follows it does.
- Step 1
Estimate
A visitor works out how much coverage their family needs, or what income an annuity would produce.
- Step 2
Show the next step
Buttons that change with their answers: get a quote, talk to an agent, or read about a product. Links can prefill your own forms.
- Step 3
Capture with consent
Ask before or after results, and record consent for each contact channel with the exact disclosure shown.
- Step 4
Route to an agent
Assign by calculator, page, or ZIP code prefix, directly or round-robin across a team, with an email alert.
- Step 5
Request a time
The visitor picks a time from the agent’s weekly hours, and the agent confirms. You see how quickly each lead was contacted.
- Step 6
Close the loop
Report back which leads became applications and issued policies, and see which calculators and pages produce them.
Calculators your prospects are already searching for.
Drawn from a library of 177, all built from analyst workbooks and tested against decades of production results.
- How much life insurance do I need?
Coverage to support a family’s income, debts, and education goals.
- Term or permanent?
What each choice costs and covers over time.
- Annuity income
The income a given premium could produce in retirement.
- Retirement income gap
The distance between expected income and expected expenses.
- Disability and income protection
What a period without income would cost a household.
Your brand, your disclosures, your approvals.
Insurance marketing gets reviewed. FinCalc is built so the review happens before anything goes live.
Your disclosures
Add your own disclosure language per calculator and per language. It sits on top of ours, so nothing required gets dropped.
Approved means unchanged
Every change goes through publish review, and published versions can’t be edited afterward.
English and Spanish
Translations go live only after a person reviews them. More languages on request.
Estimates, clearly labeled
Results are presented as estimates for education, not offers of coverage.
Agent and agency branding
Separate placements per agency, region, or campaign, each with its own routing.
Consent you can prove
Per-channel consent with the disclosure text recorded, and withdrawal that applies everywhere. More about privacy and security
Where insurers put them.
A starting point. Your own attribution results will refine it.
| Page on your site | Calculator | Next step to offer |
|---|---|---|
| Term life | How much life insurance do I need? | Get a quote, prefilled with the coverage amount |
| Permanent life | Term or permanent? | Talk to a licensed agent |
| Annuities | Annuity income | Request a time with an agent |
| Retirement planning | Retirement income gap | See retirement products |
| Disability and supplemental | Income protection | Get a quote |
| Learning center | Any of the above | Talk to someone, or subscribe |
Getting started.
We’re working with pilot institutions ahead of our early 2027 launch.
- Step 1
See a preview
We set up a calculator in your brand and walk through the journey.
- Step 2
Complete your review
Your security and compliance teams get our package under NDA.
- Step 3
Configure
Choose calculators, add disclosures, and set routing for your agents.
- Step 4
Publish
Approve your changes, paste the embed codes, and start receiving leads.
Questions from insurance teams.
Can leads route to a specific agent or agency?
Yes. Routing rules assign by calculator, placement, or ZIP code prefix, either to a named person or round-robin across a team, and the assigned agent gets an email immediately.
Do the calculators quote our actual rates?
Calculators produce planning estimates from the inputs a visitor enters. Rates your team maintains can be updated in the console or sent from your systems through our API.
Our marketing needs compliance approval. How does that work?
Wording, disclosures, and next steps are configured in the console and go through publish review. Once approved, a published version can’t be edited, so what was approved is what visitors see.
Can we use these inside our own app instead?
Yes. The same calculations are available through our API. See the developer overview
Do you serve property and casualty as well as life?
Our library is strongest in life, annuity, and retirement planning. Tell us what your customers need and we’ll tell you what we have.
See it with your products.
We’ll set up a calculator in your brand and walk through the journey from estimate to agent.